Everyday luxury

Prime is about beautiful quality towels in 100% untwined cotton yarn with extreme drying power. The towels feature a double design – chequered on one side and striped on the other.

Ultra-soft quality towels and slip-resistant bathroom mats

Prime is also available as a bath mat in a soft and thick quality that perfectly matches the towels and gives you a floating sensation. The back, of course, is slip resistant. The towels can be washed at 60°C and the bath mat at 40°C. The towels should be tumble-dried in order to retain the special softness that gives the feeling of luxury.