In love with form and function

Ume is a soft, gentle and pleasant acquaintance. The VE2 designer trio is the force behind the superbly proportioned elements that create a solid and wonderfully balanced expression – for both the eye and hands. Ume is the Japanese word for plum tree and a symbol of elegance, patience and strength. The series is inspired by U, the first letter of its name, giving it both a modern and classical personality with exquisite and functional details.

Exquisite and functional details

The soap dispenser, for example, has a long spout allowing for optimum pump function. The toilet brush is equipped with a practical inner container for easy disposal of any excess water. The brush has a handy length and slides easily into its place in the container. The elegant pedal bin is the same height as the toilet brush and together, they make a fine pair on the bathroom floor. The separate and spacious four litres inside bucket is equipped with a smart finesse, letting you place the waste bag easily inside without it being visible.

Available in five colours: Black, Grey, White, Nude and the season’s deep red Maroon Red.

Meet the designers behind Ume!

Tilde Nygaard, Hugo Dines Schmidt and Morten Lauritzen are the trio behind VE2 and the people behind the Ume series. Their solutions interact with other products and their ambition is to create simple, aesthetic and durable designs such as Ume – with a clear functional justification

See the designer journal