NEU STUDIO -
“THE LEAST YOU CAN DO IS YOUR BEST …”
The designer behind NEU Studio is Tilde Nygaard. She is a trained industrial designer, and as a co-founder of VE2, she created a wide range of Zone Denmark’s award-winning designs.
Tilde Nygaard is extremely attentive to detail, for
example when it comes to the way in which a metal
wire ends or the edge of a glass is rounded. Not to
mention the colours, “– I think about colours all the
time and see colour combinations everywhere. It’s
part of my way of perceiving the world, and
something that I use in my work. And when the
designs in themselves are simple in style, the
colours and the details play a huge role.
My main ambition is to design products which are long-lasting, and which become a functional and aesthetic part of people’s homes and everyday lives. If I succeed in doing that, then my work is done.
Tilde Nygaard is not the kind of designer who just churns out ideas. Her ideas take time. Extremely attentive to detail, she is also insistent that all her designs must offer both aesthetic and functional value.
“I don’t like to talk about perfection or excellence, but I always do my best. That’s the least you can do,” says Tilde. Her approach involves working on several products at a time. While dividing her time between different projects, it allows her to try out different ideas and details. “Often synergies emerge, and while working on one product, I may come up with ideas and solutions for another,” Tilde explains.
One crucial part of the development process is that Tilde always tests her prototypes in her own home to get the final details just right before releasing a design for production.
Her home is thus a natural extension to her workspace, although NEU Studio is located in a separate part of the building where she can focus on her work in complete peace and quiet.
Tilde attaches a lot of value to things she surrounds herself with. This also goes for her own products. “I need to feel my designs, before I let go of them. Quality and functionality are, of course, important, but if a product appeals to the senses and touches you in some way, you will invariably feel much more attached to it. My main ambition is to design products which are long-lasting, and which become a functional and aesthetic part of people’s homes and everyday lives. If I succeed in doing that, then my work is done,” concludes Tilde.